Borderlands 4 Set at $70 Price Point, Clarifying CEO's Remarks

June 17, 2025 - 02:22

In a recent announcement, the developers of the highly anticipated Borderlands 4 have confirmed that the game will retail for $70, dispelling earlier concerns about a potential $80 price tag. This clarification comes on the heels of comments made by the company's CEO, who had suggested that "real fans" would find a way to support the game financially, leading to speculation about the game's pricing strategy.

The decision to set the price at $70 aligns with the current industry trend for major titles, reflecting both production costs and the value placed on new gaming experiences. The developers emphasized their commitment to delivering a high-quality product while ensuring accessibility for their fanbase.

With the Borderlands franchise known for its engaging gameplay and vibrant storytelling, fans are eagerly awaiting the next installment. The $70 price point aims to strike a balance between affordability and the investment required to create a game that meets the expectations of its dedicated audience.