Atari CEO Discusses Strategic Acquisition of Thunderful and Future Plans

September 2, 2025 - 03:40

In a recent interview, the CEO of Atari, Wade Rosen, elaborated on the strategic acquisition of Thunderful, emphasizing the significance of establishing a strong presence in Europe. Rosen believes that having a European base is crucial for Atari's growth and expansion in the global gaming market. He highlighted that the acquisition aligns with Atari's ongoing evolution, which seeks to transcend its retro gaming roots and embrace innovative game development.

Rosen expressed his frustration with the current trend of overly lengthy and repetitive video games that often lack originality. He aims to steer Atari towards creating engaging experiences that prioritize quality and creativity over quantity. By integrating Thunderful's unique offerings, Atari plans to diversify its portfolio and attract a broader audience. This acquisition marks a pivotal step in reshaping Atari's identity as a forward-thinking company ready to meet the demands of modern gamers while staying true to its legacy.