May 1, 2026 - 13:54

Amazon Prime Video is expanding its live sports lineup with a new college basketball partnership. The streaming service will carry three Duke University men's basketball games this season, marking the first time Prime Video has struck a deal with a college athletic program.
The games will be produced and broadcast exclusively on the platform, giving subscribers access to Duke's high-profile matchups without needing a traditional cable or satellite package. While Prime Video has previously aired NFL Thursday Night Football, NBA games, and other professional sports, this move into college athletics represents a new frontier for the tech giant.
Financial terms of the agreement were not disclosed. The three games are expected to be part of Duke's non-conference schedule, though specific opponents and dates have not yet been announced. Duke, a perennial powerhouse in college basketball, brings a massive national following, which likely made the partnership attractive to Amazon.
For fans, the deal means another way to watch the Blue Devils without a separate sports subscription. It also signals that streaming services are increasingly willing to invest in college sports rights, a space long dominated by ESPN, CBS, and the major conference networks. As more viewers cut the cord, expect more universities and leagues to follow Duke's lead.
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