Video Game Companies Present Final Counteroffer to SAG-AFTRA Regarding AI Protections

May 13, 2025 - 12:00

Guild actors have been on strike for nearly 10 months, pushing for better protections and rights in the evolving landscape of artificial intelligence within the video game industry. The ongoing negotiations have seen video game companies responding with a counteroffer deemed as their "last, best, and final" proposal. This move comes as both sides seek to address the concerns surrounding the use of AI in the creation of characters and performances, which many actors feel threatens their livelihoods and creative contributions.

The strike has highlighted the growing tension between technological advancement and the rights of performers. Union representatives have emphasized the need for robust safeguards to ensure that actors are fairly compensated and credited for their work, particularly as AI technology continues to advance rapidly.

As negotiations progress, the outcome will likely set significant precedents for the industry, impacting not only video game actors but also the broader entertainment landscape. The resolution of these discussions could reshape the relationship between human talent and artificial intelligence in creative fields.