Pokémon airs Super Bowl ad featuring Lady Gaga, Lamine Yamal, Jisoo, Trevor Noah and more

February 9, 2026 - 08:32

A star-studded Super Bowl commercial brought together an unexpected ensemble of global icons, each sharing the screen with their favorite Pokémon. The high-profile spot featured music legend Lady Gaga, football phenom Lamine Yamal, BLACKPINK's Jisoo, and comedian Trevor Noah, among others, in a celebration of the enduring franchise.

In the vibrant advertisement, each celebrity personally introduced their chosen Pokémon companion, creating a series of heartfelt and dynamic vignettes. The concept seamlessly blended the real-world star power of the participants with the animated charm of the iconic creatures, highlighting the universal and cross-generational appeal of the Pokémon world.

The strategic placement during the Super Bowl, television's most-watched event, underscores Pokémon's massive cultural footprint. By selecting influencers from diverse fields—music, sports, comedy, and global pop culture—the campaign effectively reached a vast, multifaceted audience. The ad did not announce a new game or product but instead served as a powerful brand moment, reinforcing the emotional connection and nostalgic joy that Pokémon inspires in fans worldwide. This fusion of celebrity fandom and animated favorites created a uniquely engaging spectacle for millions of viewers.